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Module 1: Introduction to Marketing Online
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Module 2: Marketing through Google
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Module 3: Using Google AdWords
- Five pillars of AdWords success
- Setting up an AdWords account
- Writing ads that attract customers
- Organize your AdWords account to maximize your success
- How to choose the right keywords
- What is Quality Score and why does it matter
- How do I know if AdWords is working for me
- The Opportunities Tab Custom tips, just for you
- Budgeting for your online advertising
- Making 10 minutes count on your AdWords account
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Module 4: Marketing Your Business Online Assessment
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