Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online. In this course you will learn why you must get your business up and running on the Web using e-commerce sites, review sites and social networks.
Module 1: Getting Your Business Online
- Why does being online matter?
- Why your business needs a website
- How to create your website and make it look good
- How your website is found on Google
- How to connect with local customers online
- How to build a community of loyal fans
- Serve on-the-go customers via mobile phones
- Understand what works through measurement
Module 2: Getting Your Business Online Assessment